The Missing Middle: Why Façade Engineering Falls Between Architecture and Construction
Introduction Façade engineering occupies a critical but often overlooked zone : between architectural vision and construction reality. Architects focus on form and aesthetics; contractors focus on cost and programme. Façade specialists are frequently engaged reactively , only when challenges emerge. This “missing middle” can lead to performance compromises, disputes, and inefficiencies. Why the Gap Exists 1. Architectural focus on aesthetics Beauty and visual impact are prioritized over buildability or lifecycle performance. 2. Construction focus on efficiency Contractors optimize programme and cost, sometimes at the expense of technical nuance. 3. Late or reactive façade engagement Specialists brought in late may have insufficient influence to prevent performance or installation issues. 4. Fragmented communication Without structured collabor...